Say hello to Palcohol’s new hardcore cousin, Coco Loko — a cocoa powder you snort like cocaine that’s unlikely to be approved by the FDA for the foreseeable future. It’s the doing of a dietary-supplements company called Legal Lean, which is also the name of the first product they created: a “100% Legal” version of “lean,” a recreational drug made from prescription-strength cough syrup. (“Just pour up a deuce!” its marketing materials encourage.) Creator Nick Anderson says the idea came to him after discovering a “chocolate-snorting trend” that’s popular in Europe right now. “At first, I was like, ‘Is this a hoax?’” he tells the Washington Post. “And then I tried it and it was like, okay, this is the future right here.” Coco Loko tins cost $24.99 and come with ten servings. The name, of course, is a fairly bald attempt to entice fans of the OG Four Loko, a.k.a. the “blackout in a can”version. Anderson explains that it took him several months of sniffing various mixes that either “didn’t have enough stimulants” or “just burned too much” before finally settling on the current set of ingredients — raw cacao powder, ginkgo biloba, taurine, and guarana.
SOURCE: Grub Street