I know, some of these “days” are kind of stupid, but I think in the land of brats and other tasty sausages, I feel like the hot dog goes unappreciated.
I’ve often said there are only two things good about Chicago: Ferris Bueller and hot dogs.
A Chicago dog is a damn good meal (especially when purchased on a street corner at 2:30 in the morning), and I’m also generally in the “no ketchup” camp, but I’ve been known to put it on my dog from time to time. I like pickles, mustard, onion, giardiniera and celery salt on mine, and when given the opportunity, SECRET STADIUM SAUCE.
My “no ketchup” stance is pretty widely accepted in Chicago, which makes this marketing pretty clever. Here’s a snippet from AdWeek:
That truism is at the heart of a new Heinz campaign in which the brand leans into the Windy City’s no-ketchup-on-hot-dogs establishment by trying to develop a new tomato-based “Chicago Dog Sauce.” The hope is that people there actually would put this stuff on their hot dogs—along with the yellow mustard, chopped onions, sweet pickle relish, dill pickle spear, tomato slices, pickled sport peppers and dash of celery salt that make up the classic Chicago dog.
Chicago Dog Sauce, available for a limited time for $5 plus shipping and handling at chicagodogsauce.com, is being put to the test with product sampling throughout the Chicago area.
So, the whole campaign is a classic misdirect. Chicago Dog Sauce, with its “delicious red ripe tomatoes and special blend of spices and flavorings,” is really just regular old Heinz ketchup.
The response from locals here is pretty good.
I do love the hot dogs downtown on the street corner (are they Bebo’s?), as well as Coney Island, but in all honesty, Kwik Trip makes a pretty tasty hot dog too.