According to a recent study from the fine folks over at Pornhub, millennials are less interested in breasts than their elders. To get specific: “Pornhub visitors between the ages of 18 to 24 are 19% less likely to search for breasts when compared to all other age groups, but visitors aged 55 to 64 are 17% more likely to search.”
Millennials’ porn preferences appear to be indicative of a wider trend. To use a fire portmanteau, “breastaurants” like Hooters and the more risque Twin Peaks are dealing with a loss of interest in breasts, which is affecting their business. The number of Hooters locations in the U.S. had already dropped by more than 7 percent from 2012 to 2016, and sales had stagnated, according to Business Insider.