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Denny’s CMO Clarifies That Sausage Mascot Is Not, In Fact, a Piece of Poo

La Crosse, WI, United States / Classic Rock 100.1
Denny's CMO Clarifies That Sausage Mascot Is Not, In Fact, a Piece of Poo

Since ours is an era of decreasing attention spans and diminished capacity for nuance, we are not particularly surprised to learn that multiple news outlets have recently run stories about how Denny’s not-new “mascot” kind of resembles a literal piece of crap.

Mashable, Fox News, CBS, USA Today and quite a few more classic news organizations have, over the past two days, reported on the fact that one guy on Twitter compared the Sausage icon to a “turd.”

Mashable seems to have gotten it all started when someone happened upon said tweet, and then everybody else piled on. It’s kind of amusing to compare the headlines as writers try to offer their own twists on this very basic viral take in order to get the clicks and the advertising dollars. It’s like they’re producing copy or something.

A couple of problems with the story, though: the mascot isn’t new, and it isn’t a turd.

From Denny’s chief marketing officer John Dillon:

“Denny’s launched the ‘Grand Slams’ web series in 2014, and ‘Sausage’ has been an important part of the family since then, along with his counterparts ‘Egg,’ ‘Pancake’ and ‘Bacon.’ That said, Sausage has been looking for an opportunity to out-shadow his breakfast counterparts for a while, so it was only a matter of time before he tried to jump into the spotlight. While this unflattering comparison was never in his plan, he won’t let it stop him from enjoying his 15 minutes of fame. We do not have any plans to change how Sausage looks because…well, he looks exactly how a breakfast sausage should look. And of course, we’d hate to give Sausage a complex because we—and his Grand Slams family—love him just the way he is!”

SOURCE: AdWeek

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