A titillating, festive craze sees women decorate their boobs to look like reindeer.
Believed to be a bold take on the “ugly Christmas jumper” trend, the bizarre idea has gained popularity on social media.
Women have been sharing their bejazzled breasts on Instagram, with many covering their nipples in red diamante studs or tinsel before applying googly eyes and felt antlers.
They are then sharing daring Yuletide selfies with the hashtag #rudolphboob.
“Rudolph” can be exposed in a number of ways, but the easiest seems to be with an over-the-shoulder top or by cutting a hole in a Christmas knit.
Online retailer Etsy is even selling a top with a hole already cut out around the bust, which is perfect for those fearless enough to rock the look.
Designed by YourSassyGrandma, the £38.29 ($51.71) knit’s product description reads: “If you want to stand out at your ugly sweater party, then this sexy reindeer ugly Christmas sweater is for you.”
One customer, Brenda, who purchased one of the jumpers, commented: “Love this – [it] was the best sweater of the night for sure.”