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100.1 switches to an all Christmas format. Thank God it isn’t us.

La Crosse, WI, United States / Classic Rock 100.1
100.1 switches to an all Christmas format.  Thank God it isn't us.

• Radio station Sunny 100 (WGSY-FM, 100.1), announced Monday that it has re-branded as Santa 100.

• It will now play nothing but Christmas music – all year, every day.

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Do you find yourself longing for those sleigh-bells ringing (and ring-ting-tingling too) even when Christmas is over? Do you long to hear about those chestnuts roasting over an open fire even during those droopy summer months?

The people in Columbus, Ga., who feel that way are in luck. Local radio station Sunny 100 (WGSY-FM, 100.1), which used to play adult contemporary hits, announced Monday that it has re-branded as Santa 100. It will now play nothing but Christmas music – all year, every day.

The station called it one of “the most dramatic and exciting new musical directions ever under-taken by a U.S. terrestrial radio station” in a press release Monday morning, and said the change came after “the most arduous and focused research test ever.”

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