It’s relaxing, it’s refreshing and it’s definitely, 100%, not a sign you may have a problem with alcohol. Definitely.
In any case, Swedish ad agency Snask has already take the concept of the shower beer to its natural conclusion with a beer designed specifically for drinking in the shower – and it’s already proving very popular.
It’s been imaginatively titled Shower Beer and was brewed at the Swedish Pangpang Brewery. It’s a sweet but strong pale ale that comes in an 18 cl bottle (around six ounces) and is designed to be downed in three sips while enjoying a shower ahead of a busy night ahead.
Presented on a screen printed pink and brown glass bottle, Shower Beer is the sophisticated shower beer fans choice and has already gone down a storm in Sweden, where the first batch of Shower Beer sold out instantly, with another already on the way.