A giant supermarket chain in England is introducing new touch-free packaging for raw meat, because it claims young customers are too squeamish about handling raw meat. Oh boy, it looks like the Olds have a new reason to complain about Millennials.
Sainsbury, the supermarket in question, decided to go this route after a focus group survey found that 37 percent of shoppers under 35 get anxious about touching raw meat, the Telegraph reports.
“Customers, particularly younger ones, are quite scared of touching raw meat,” Sainsbury product developer Katherine Hall said. “These bags allow people, especially those who are time-poor, to just ‘rip and tip’ the meat straight into the frying pan without touching it.”
The new pouches, called “doypouches,” are for slices of raw chicken, and they’ll be released in May. Raw chicken can carry bacteria like campylobacter, salmonella, and C. perfringens.
Hall said she suspected that young people are freaked out by raw meat because they aren’t properly educated about food safety and are hesitant to cook food in their own homes when they can eat out. She also said that one woman in the focus group even covered her chicken with antibacterial spray before cooking it.
But that’s an extreme example. And 37 percent is far from the majority. So let’s keep in mind that most people know to wash their hands and their knives if they’re working with raw chicken juices and move on with our lives.